Day: December 26, 2019

Do you wonder how is it that marketers are able to accurately give out the right marketing materials to the right person without ever making mistakes?

When you are handling a lot of leads, after all, it can be quite difficult to remember what to advertise to someone. The answer to that is lead classification and lead prioritization. 

As a marketer yourself, it is important for you to understand the importance of lead classification and lead prioritization.

It is important also to understand the roles it plays in the whole process of lead nurturing and management.

Lead prioritization and classification are indeed very important

Through these two processes, you can accurately segregate your leads and decide what exactly to do about them.

It helps you to streamline your lead management process because you are able to assign the right leads to the right persons to handle them. By organizing your lead database, you are not looking at a clutter but an organized stack of papers, figuratively speaking. 

To get a further look at lead classification as well as prioritization, let us define each process to understand them better and to apply them effectively in your lead nurturing system.

1.      Lead Classification

Lead classification is the process of segregating leads according to several relevant factors. There are several criteria according to which leads can be classified and grouped, and these include the following:

2.      Categorization

The category is basically just the campaign category through which information about the lead has reached your attention. This criterion is generally useful when measuring the effectiveness of an advertising campaign. 

3.      Product

The product criterion, on the other hand, signifies what product or niche the lead is interested in. This is directly useful in categorizing what products and offers should be sent next to the lead so that you can follow up on their interest to give them something else they might be interested in. 

4.      Relationship

This criterion just defines the relationship this lead has with you or the company you are handling lead management functions for. Values for this criterion would generally be Existing Customer or New Customer. 

5.      Confidence Level

This measures your level of confidence in the lead. Lead score is usually utilized for this criterion, as a lead score is the measure of the probability that the customer will buy the product being offered to him. The higher the lead score, the higher the probability of a purchase would be. In a way, a marketer is also highly confident that the customer will close a deal when offered. 

6.      Lead Prioritization

Once the leads are classified and organized, they should be given a priority rating. With a priority rating, salespersons as well as marketers would know or judge what to do with the lead.

There are several factors that marketers consider when applying priority ratings to their leads; these factors differ with the business model that the company applies and how they treat or assign importance to their leads. …

Logistics and the supply chain industry are flourishing and the advancement of the technology is merging in this industry as all the shipping companies and the supply chain is utilizing the software, robots and other technologies to win the race and become number one in this run. The future of the supply chain is surely in safe hands. Here are some top trends we are going to witness in the next 10 years. 

 

Corporations Will Need to Report Supply Chain Externalities

 

If we talk about the supply chain externalities, in the coming years, it is coming to leave an impression of the companies processes and the impacts of manufacturings. While some work has been done around supply chain supportability and the need to decrease carbon impression, organizations should improve the occupation of uncovering the start to finish the effects of their supply chains. 

 

This implies the estimate and giving an account of the impact of significant production network exchanges on occupations made, carbon impression decrease, economical obtainment forms, sorts of work utilized, and methods of transportation among others. The client will start to request clarity into these effects much as these have now on the marking the food and drink items.

 

Information Work and Workers will Become Global in Nature

 

Today, when we talk about the knowledge work, it’s approx 40% of the whole labor work is done in the supply chains and logistics companies and it apportions with the planning, provision of services, procurement and the analytics. This is going to go global in the next few years when there will be the demand for multi-language support that will be required with the local complexities of the different parts of the land that will need this globalization. This will be a process like the supply chain will be working in any country like Brazil, the procurement centers will operate in France, and the analytics will be active in Dubai. It seems quite interesting. 

 

Product Time will Determine the Nature and Quantity of the supply Chain

 

The future of the supply chain and the shipping companies, therefore, are going to be very interesting. In the global consumer companies, it is researched that approx 70% of the lifespan of the product is one and a half years. The other 20% had a life expectancy of three to four years, with the staying 10 percent surpassing five years. 

 

This “quick clock speed” lifecycle is turning out to be more the standard than the special case. In any case, we keep on discovering organizations utilizing a single supply chain to deal with administration all portions independent of the time imperatives. What’s more, inventory network associations should be adjusted result sections just as practical fragments in a framework design to serve the particular store network needs.

 

Micro-Segmentation Will be Key to Victory

 

A micro-segment is, in fact, the definite piece of the general purchasing class that triggers the acquiring choice and not simply the classification. To outline this, in ongoing work with a …