Real Estate In The Digital World: A Summary

The past couple of years have been pivotal in regards to the development of digital architectures within a number of fields. From finance to real estate, the usage of digitally-oriented architectures has become a staple in sectors which aren’t normally associated with “digital”. The whole of real estate, in particular, has been the clear exemplification of why everything should be digital-first. Let’s analyse the evolution of the sector in more detail. 

 

Constant Evolution 

 

If there’s one thing for which the entire real estate sector has been accused of, that would definitely be the fact that there is, generally, an “old” approach to it. The generally slow processes when it comes to either buying or selling a property have led, in fact, to the proliferation of digital structures which were made for the sole purpose of speeding up certain tasks within the real estate segment. 

This, combined with the fact that, generally, there have been a lot of different legal updates to the buying and selling process, has been the catalyst which pushed to the digitalization of the real estate sector, from commercial property valuations to real estate investments. 

 

eCommerce Approaches to Real Estate Scenarios 

 

When it comes to the real estate sector, there have been several instances of digital marketing being deployed thoroughly with an eCommerce approach. For example, listing properties is something which could be treated in the very same way eCommerce products are being treated. There are several companies who have started building infrastructures with an eCommerce feeling, rather than a lead generation one. 

That, combined with the fact that SEO, PPC and other forms of data-driven marketing are being fastly deployed within the whole of the real estate sector, is the main reason why eCommerce strategies are being deployed on a variety of different real estate companies, offering services from buying to commercial property management

 

To Conclude 

 

The world of real estate has changed drastically from a business perspective in the past couple of years. There are several instances of companies trying to develop digital marketing (or just digital-related) features into their own strategies. Saying that the future of real estate is digital is pretty much a safe way to confirm the fact that, in a couple of years time, there will be thousands and thousands of companies who will be digitally focused first. …

Legally protecting your business in 4 steps

When starting up a new business, there can be many problems that happen along the way. They can either small issues or pitfalls that provide a long-term issue, resulting in your business burning to the floor before it’s truly had a chance to take off. This can be a common occurrence when it comes to pitfalls related to legal issues. If you have problems with the law this can have a negative impact on your business.

Considering this, here are 4 ways you can protect your business from a legal perspective.

 

Online protection

The majority of users and customers revert to online platforms to discover products and services. This is why having an online presence as a business is a must. At the same time, you also need to be aware of how you protect yourself legally online.


There are several considerations that you need to make including privacy policies, creating disclaimers, business statements, terms and conditions etc. This may feel like a long-winded process, but in the long run it’ll be extremely beneficial for protecting their business.

 

Creating employee contracts

It’s likely in the future, when your business grows you’ll be looking to hire employees on a full term basis. If so, you’ll need to create contracts for your employees which outlines their role, responsibilities and terms of their employment.

In signing the document, this means the employee agrees to the terms and conditions the contract and what they have to oblige to whilst under employment of the business. This provides less of a risk that employees can take legal action against you through dispute resolution solicitors for clauses in the contract.

 

Contracts with work

If you happen to be in a trade of work that deals with clients, contracts should also apply for clients too. Paying on time and for the right amount is key to maintaining your cash flow as a business. If clients decide to drop out outside the terms of the contract or are unable to pay on time, signed contracts are there for your legal protection in these situations.

This is particularly important if you’re a freelancer or a business that’s well established as it prevents clients from taking advantage of you.

 

Have a partnership agreement in place

It can be easier to set up a business when you have a partner. This makes cash flow easier and more funds available as part of the investment for the company. Even if the partner you have is a close friend or someone you trust dearly, you should still consider putting a partnership agreement in place. This will help to put a structure in place about how the business is run, the roles of each partner and how the business will be dissolved later down the line.

There are many changes that could occur to the business during the partnership which means you should keep yourselves protected. You can arrange a solicitor to put the agreement in place, but should also consider hiring a mediation

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The Importance of Lead Classification and Lead Prioritization

Do you wonder how is it that marketers are able to accurately give out the right marketing materials to the right person without ever making mistakes?

When you are handling a lot of leads, after all, it can be quite difficult to remember what to advertise to someone. The answer to that is lead classification and lead prioritization. 

As a marketer yourself, it is important for you to understand the importance of lead classification and lead prioritization.

It is important also to understand the roles it plays in the whole process of lead nurturing and management.

Lead prioritization and classification are indeed very important

Through these two processes, you can accurately segregate your leads and decide what exactly to do about them.

It helps you to streamline your lead management process because you are able to assign the right leads to the right persons to handle them. By organizing your lead database, you are not looking at a clutter but an organized stack of papers, figuratively speaking. 

To get a further look at lead classification as well as prioritization, let us define each process to understand them better and to apply them effectively in your lead nurturing system.

1.      Lead Classification

Lead classification is the process of segregating leads according to several relevant factors. There are several criteria according to which leads can be classified and grouped, and these include the following:

2.      Categorization

The category is basically just the campaign category through which information about the lead has reached your attention. This criterion is generally useful when measuring the effectiveness of an advertising campaign. 

3.      Product

The product criterion, on the other hand, signifies what product or niche the lead is interested in. This is directly useful in categorizing what products and offers should be sent next to the lead so that you can follow up on their interest to give them something else they might be interested in. 

4.      Relationship

This criterion just defines the relationship this lead has with you or the company you are handling lead management functions for. Values for this criterion would generally be Existing Customer or New Customer. 

5.      Confidence Level

This measures your level of confidence in the lead. Lead score is usually utilized for this criterion, as a lead score is the measure of the probability that the customer will buy the product being offered to him. The higher the lead score, the higher the probability of a purchase would be. In a way, a marketer is also highly confident that the customer will close a deal when offered. 

6.      Lead Prioritization

Once the leads are classified and organized, they should be given a priority rating. With a priority rating, salespersons as well as marketers would know or judge what to do with the lead.

There are several factors that marketers consider when applying priority ratings to their leads; these factors differ with the business model that the company applies and how they treat or assign importance to their leads. …

Top Supply Chain Trends for Next Decade

Logistics and the supply chain industry are flourishing and the advancement of the technology is merging in this industry as all the shipping companies and the supply chain is utilizing the software, robots and other technologies to win the race and become number one in this run. The future of the supply chain is surely in safe hands. Here are some top trends we are going to witness in the next 10 years. 

 

Corporations Will Need to Report Supply Chain Externalities

 

If we talk about the supply chain externalities, in the coming years, it is coming to leave an impression of the companies processes and the impacts of manufacturings. While some work has been done around supply chain supportability and the need to decrease carbon impression, organizations should improve the occupation of uncovering the start to finish the effects of their supply chains. 

 

This implies the estimate and giving an account of the impact of significant production network exchanges on occupations made, carbon impression decrease, economical obtainment forms, sorts of work utilized, and methods of transportation among others. The client will start to request clarity into these effects much as these have now on the marking the food and drink items.

 

Information Work and Workers will Become Global in Nature

 

Today, when we talk about the knowledge work, it’s approx 40% of the whole labor work is done in the supply chains and logistics companies and it apportions with the planning, provision of services, procurement and the analytics. This is going to go global in the next few years when there will be the demand for multi-language support that will be required with the local complexities of the different parts of the land that will need this globalization. This will be a process like the supply chain will be working in any country like Brazil, the procurement centers will operate in France, and the analytics will be active in Dubai. It seems quite interesting. 

 

Product Time will Determine the Nature and Quantity of the supply Chain

 

The future of the supply chain and the shipping companies, therefore, are going to be very interesting. In the global consumer companies, it is researched that approx 70% of the lifespan of the product is one and a half years. The other 20% had a life expectancy of three to four years, with the staying 10 percent surpassing five years. 

 

This “quick clock speed” lifecycle is turning out to be more the standard than the special case. In any case, we keep on discovering organizations utilizing a single supply chain to deal with administration all portions independent of the time imperatives. What’s more, inventory network associations should be adjusted result sections just as practical fragments in a framework design to serve the particular store network needs.

 

Micro-Segmentation Will be Key to Victory

 

A micro-segment is, in fact, the definite piece of the general purchasing class that triggers the acquiring choice and not simply the classification. To outline this, in ongoing work with a …

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Three Ways To Reduce Your Carbon Footprint at the Office

If you consider yourself to be someone who is conscientious of the environment, you have probably made changes at home to reduce your personal impact on the environment. From avoiding single-use plastic to going solar, there are a lot of things to do. Similar changes can and should be made in the office to further reduce your carbon footprint. Try making a few changes; you may find it’s not that hard to go green at work.

Furnish With Used Furniture and Efficient Computers

When furnishing an office building, there are a number of ways to be conscious of the environmental impact of your workspace. From choosing pre owned cubicles and desks to choosing more efficient electronics, each decision you make has an impact on carbon footprint. When considering decor, consider potted or desk plants, which not only look great, but can help improve indoor air quality too.

Start a Wellness Program

Encouraging your employees to engage in physical activity is beneficial for their health, which in turn can make their work more productive. Incentive programs or wellness challenges can help them choose walking or biking to work over driving, which helps the air quality. Similarly, reducing company travel and allowing employees to work from home can be great ways to reduce vehicle emissions.

Use Digital Communication Methods

Reducing the amount of paper in the office is getting easier as technology advances. Use electronic communication where possible, and store and view files digitally. Not only does this save trees and reduce environmental impact, but it can actually help improve productivity and reduce office clutter.

Making a few small changes at work can really make a difference in reducing environmental impact, especially if everyone pitches in. Consider purchasing used furniture and efficient electronics, encourage telecommuting or walking to work and try to save paper where possible.

Planning for the Financial Future

Whether it’s finding affordable term life insurance or a good rate on your mortgage, planning for the future can be stressful. Especially for young adults, finding a smart start to their financial lives can seem confusing and impossible. That’s why having a solid plan and achievable goals in mind can help you to find the right path for your money.

Day-to-Day

Just like you don’t get up and run a marathon one morning, you won’t wake up with $1 million magically sitting in your bank account. It takes daily practice and determination to grow your savings account. The best way to focus on keeping money in your pocket is to start using a budget to monitor your purchases. This way you can how you spend your income and ensure your money is going to smart places.

If you carry any debt around with you, focus on eliminating this first. Paying off your debts can take time and discipline, but removing that stress from your financial life can be more beneficial than you realize. Once you do get out of debt, be sure to set up systems that will keep you from being buried in it again.

Don’t forget about your savings account! Stashing bits and pieces of your paycheck away can help you to build a nice emergency fund in the event you lose your job or get injured and can’t work. You don’t have to put huge portions in this account at once; whatever you can spare is better than nothing and it will add up fast.

Long Term

Make sure that some of the saving you do is in a retirement fund or life insurance policy with a return on investment. This means you’ll have income even after you retire. Finally, don’t be afraid to invest money (just remember to diversify your investments).…