Product launches are an exciting opportunity to introduce new products and services to customers. Offering instant photos at product launches can have many benefits for a business. Using a custom Polaroid film, companies can provide attendees with a unique and memorable experience while increasing their brand exposure. Additionally, companies can generate more traffic to their online platforms by incorporating web and social media addresses in the photo. With everyone eager to snap a photo of themselves using or holding the new product, a branded instant photo can help create buzz and excitement that lasts long after the launch event is over. These photos’ personalised and shareable nature also encourages attendees to spread the word about the product and event. The idea is to get people talking about your product days after its launch.
Drive traffic to your website and social media
Driving traffic to your website and social media after a product launch event is crucial for a brand’s success. Instant photos with a web address and social networks provide a perfect opportunity to keep people engaged with the brand. These photos create lasting memories and remind people of their excitement during the event. Additionally, sharing these branded instant photos on their social media channels helps spread the word about the brand and its product launch. For example, a fashion brand can give attendees of their product launch event a custom Polaroid film with their branded instant photo. When attendees post these photos on their social media accounts, their followers can see the photo and visit the brand’s website or social media accounts. This way, the brand can drive traffic to its website and social media, which can help them gain new customers and increase its online presence.
Collect valuable data from a product launch event
Product launch events are an excellent opportunity for brands to collect valuable customer data. One way to do this is by using instant photos to direct attendees to a website or social media page where they can leave their feedback about the product. With this approach, customers have something tangible to remember about the product launch event and are likelier to give honest and accurate feedback. Brands can use this feedback to improve their product or adjust their marketing strategy to target their audience better. In addition, by collecting data about customers’ preferences and behaviours, brands can gain insights that can be used to inform future product development and marketing efforts. This information enables brands to deliver exactly what their customers want and gives them a considerable advantage over their competitors.